GAP Concept Display x O.I.C

Store front @ Wisma

Clearer shot.

Recycled books fills 0%

In its full glory: you can see reflection of F1 : p

Big thanks to the gang @ OIC and GAP for making this work. For me it was a good change to try something new other than illustrating so I conceptualize the display front. My theme was recycling so I had the idea of using old books...

OICsingapore is very proud to be part of this new series for 2011 and to work with the Gap’s Singapore team on this special iconic bag.

There are five new designs this year  by illustrators – Anngee Neo, Fleecircus, Gwee Yin Fei, Mindflyer and Miun. Each illustrator was invited to reinterpret the original design of the bag while maintaining the “0% Plastic” tagline. In addition there is a special store window display designed by MrB aka Ben Qwek ( www.benqwek.com ) to compliment this new collection at the major outlets like Wisma and Vivocity.

This limited edition collection will be launched on Earth Day -22 April- in all Gap stores. Each bag is available at S$5 with purchase of any GAP merchandise.

This project is another effort by OICsingapore to partner with good brands and showcase/ promote the usage of interesting illustrators and illustration.

For snaps for the bags jump here: LINK